Blogs can play a big part of this for many types of social enterprises because they’re a perfect way to showcase your expertise to new and existing audiences, generate organic (free) traffic to your website and in turn attract new potential customers.
It's never to early to start measuring and communicating your social impact in your social enterprise. In fact I encourage you to do it from day one. In doing so you will know whether you're delivering what you aimed to do, you can start communicating what impact you're having , and you'll be in a stronger position in 6-12 months time when you come to look back on what's been delivered, what you’ve achieved and it will be much easier to collate in to a report.
Want FOUR free marketing tools for your Social Enterprise? Not having enough cash for marketing is one of the most common reasons Social Entrepreneurs give for not being able to grow and sustain their business. I get it, I was there myself just 5 years ago, focused on all the doing rather than generating sales and income. And then… I found these free SOLUTIONS (which had actually been there all along, well at least for the last 10 years) but I had been completely ignoring their potential.
It seems there has been an upsurge in ethical fashion brands and organisations developing environmentally conscious fabrics and homewares. Or maybe being more focused on the social enterprise and impact business sector I've just come across more of them in the past 6 months. Either way I wanted to share the amazing organisations I've connected with and in a small way help raise their profile.