Impact Communications That Convert
(LIVE Group Programme, 10 weeks)
You’re a Social Entrepreneur…
Struggling to attract enough customers to break-even each month and dream of making a profit
Passionate about your mission but worried about whether you can continue without any income
Unsure about what makes you unique or how to communicate your Impact Story in a way that convinces people to buy
Stuck for time and resources, with a small or no team but desperate to have a break-through and make this business thrive!
Excited to collaborate with others and implement the steps needed to unlock your unique potential!
My brand new Live Group Programme is designed specifically with you in mind.
I’ve stripped it back to the bare essentials of what I know you need to build your confidence, attract more customers, generate income and grow your business.
Imagine 10 weeks from now achieving your dream monthly goal and confidence you’ll be able to do this month on month.
For the last 18 months I’ve helped hundreds of Social Entrepreneurs & Ethical Business Owners communicate their social and environmental impact in ways that attracts their dream customers.
It’s time you now used these secrets to grow your own business.
For too long Social Entrepreneurs have been struggling, telling themselves this is just the way it is when you do what’s right and have a conscience - you tell yourself you can’t expect profit too!
Well I’m here to call you out on your bulls***!
Of course you can make a profit whilst making a difference. In fact it’s essential! If we don’t do it, who will? And do you really want things to continue as normal?
I’m building a community of action-takers. Social Entrepreneurs ready to make a difference both in the way they run their business and the difference they make.
This course teaches you everything I know about the importance of communicating your impact to attract customers.
This course will help you:
Clarify your business and income strategy so you know exactly what you’re doing and how to generate profit every single month
Streamline and automate your sales funnel that drives new leads to you everyday
A clear, simple to use communications strategy you can implement with ease
New methods for collecting and measuring your organisation's impact
Communicate your ‘why’ or vision with confidence and authenticity
Increase your presence and influence so you’re seen as an expert in your field
Achieve your audacious goals with simple, practical actions
Improve your messaging and brand identity so customers know exactly who you are and what yo'u’re about
Attract new income streams and secure financial sustainability!
To get you started on this incredible 10 week journey.
This welcome module helps you set your intentions and get into the right mindset to achieve your goals.
Includes welcome video, workbook and my Powerful You Reading List
Module 1: Identifying Your Dream Customer
Clarify exactly who your dream customer is and how to attract them to your business.
Nail your niche and discover exactly what they want & need, where they are and how you can reach them so you create incredible communications to get their attention.
Includes video tutorial & workbook
Module 2: Your Unique Impact Story
Know who you are, why your business exists and what difference you make so you craft your unique Impact Story to share with the world.
The basis of all your impact communications you’ll gain clarity and focus in this module so you’re confident to tell everyone about your business and what it exists for.
Includes video tutorial, workbook & resources
Module 3: Websites that Convert
Not sure if your website is actually working for you? Discover new ways to maximise conversions and understand how to read the analytics so you know exactly what you’re looking for.
Create great copy, build your brand, understand the tech, create simple routes for visitors so they become customers.
Includes video tutorial, workbook & guest expert tutorial!
Module 4: Building Your Email List
Build your relationship with customers and website visitors with a simple opt-in and email sequence that builds the know, like and trust factor of your brand.
Includes video tutorial, workbook plus my template Welcome Email Sequence
Module 5: Your Customer Attraction Plan
There are hundreds of different ways to attract and convert customers.
In this module you learn how to create your unique sales funnel.
Includes video tutorial, workbook and template Customer Attraction Plan
Module 6: Impact Messaging for Different Platforms
Facebook, Twitter, Instgram, LinkedIn, Pinterest etc etc - where do you start?
Discover which platforms are best for your social enterprise and how to use each of these platforms effectively.
Includes 5 Video Tutorials, workbook and guest expert tutorials!
Module 7: Social Media Management
Create a months worth of content. Learn how to schedule it in a day. Discover how to build engagement.
Includes video tutorial, workbook and template social media planner.
Module 8: Data, Stories & Social Proof
Discover what evidence, data and stories you need to collect and share to build trust in your brand.
Use social proof that shows you as the leader in your field.
Includes video tutorial, workbook and my bonus Tantalizing Testimonials Module
Module 9: Creating a Plan & Sticking To It
More than just what you’re posting on social media, this Strategic Communications Plan aligns to your business objectives and will help you implement simple, automated systems (without all the hassle and time)!
Plus a bonus on how to actually stick to it month after month!
Includes video tutorial, workbook, resources and template
Module 10: Being a CEO & Business Building
It’s time to bring everything together and get serious about your next big milestone(s).
Reflect on what you’ve achieved and where you want to take your business next?
Includes video tutorial, workbook and resources
Sign up by 11th March to receive these three amazing bonuses worth over £1350
Full Website Review & Suggested Copy
Get a full website review by Kat recorded on video so you see and hear exactly the areas you need to develop.
She’ll also provide suggested changes to your copy for your homepage/about page, sales page and one other of your choice (worth £700)
PR Basics Module & Access the Media Course
Get access to the whole “Access the Media” Course (worth £199) includes press release templates, tutorials with a PR agency and lots of resources.
PLUS a bespoke module on PR basics for your social enterprise so you can approach the media with confidence (worth £99).
1:1 coaching call (1 hour)
Get one hour coaching with Kat anytime during your the group programme for one-to-one support and tailored advice just for you and resolve the things you’re struggling with (worth £350)
TEN UNIQUE MODULES designed with you, the Social Entrepreneur, in mind
Each module includes video tutorials, workbooks and resources for you to work through at your own pace
TECH TUTORIALS on how to use Mailchimp, Zapier, Hootesuite, Planoly and others to automate your communications
A PRIVATE FACEBOOK GROUP where you can connect with other impact-focused entrepreneurs and get support
LIFETIME ACCESS, beyond the 10 weeks including ongoing access to the ICTC Facebook Group as the community grows (well at least until the internet crashes)
How does it work?
As soon as you sign up you’re sent your welcome pack and details of how to access the course content.
Each week a new module is released which you can work through at your own pace.
You’ll also get access to a private Facebook Group specifically for those in the course, where you find an accountability buddy, ask questions and get support.
I (Kat) will also be available via email and in the Facebook Group.
This course is valued at over £6000
But you can get access for
Yes you read that right. It’s not a typo get this incredible course for just £500, starting in March 2019.
Reasons people joined in October 2018:
“I’ve really enjoyed listening to your live videos [on Facebook]. I haven't had time to implement anything (I'm juggling two, 3-day/week jobs plus the charity) but I felt motivated to get going and clearer on what I needed to do. It's silly, but I was really bad at English at school and I still have some confidence hang ups on my written skills. I've decided I need to bite the bullet and get good and I felt this was achievable with your guidance. I like that you understand the plastic problem, working with schools and communicating with businesses and teachers. I've paid for courses before where people haven't understood where I was coming from, and it was harder. I've been trying to work out how to communicate our story more simply, send regular emails to keep people on board and bring them along on our journey. I would like to have a plan that can guide others to do this in the future - we have volunteers willing to help, but they get stuck somewhere. It's probably quite easy when you know how but I could really do with some guidance. So I'm really looking forward to that.”
Christine Parfitt, Founder of Bottle for Botol
“I signed up as the free challenge that you did last week showed me that I need to do more work on this in order to reach as many people as possible. I'd already been saving for 1:1 coaching with you so had some funds set aside and thought this would be a useful in the first instance. I'm looking forward to working with you and others in the group, to get clear on how to attract my ideal customers (both in terms of hotel partners and paying guests) and learning about how to create a sales funnel. By the end of the 10 weeks I'm hoping to have done all that, as well as creating communications in the run up to my launch.”
Heather Bain, Founder of Charistay
What are others are saying about working with Kat…
“I chose to work with Kat because I felt like she was the only person that understood what I wanted to achieve - which was to make a positive difference whilst making money. I got to a point where I was really frustrated with so many people feeling that sustainability advice should be given for free. I wasn’t willing to accept that.
Kat helped me understand the value that I bring to hotels. Kat helped me to look at pricing differently and to understand how to lead with value first, that's when I realised how ridiculously cheap I was being. I've now been able to refine my pitch and simplify my pricing. Helping me earn €17k rather than €4k for one potential sale.” Jo Hendrickx, Travel Withouut Plastic
"Since starting with Kat as my coach, I have achieved so much - I have made more progress in 3 weeks than I have in the past 18 months. I am focused, I take action, I have a strong and purposeful direction of travel and I feel so supported in everything I do. Being accountable to someone who has such a profound understanding of her trade has made this experience with Kat one that goes beyond appreciation. She has restored my passion, motivation and determination to achieve the vision I have for my social enterprise. Kat doesn’t make me guess, try to work things out for myself or just agree with everything I say. Instead she uses her incredible knowledge of the social enterprise landscape to give you practical advice, ideas, solutions and actions to follow up on. She is an Encyclopaedia!” Susanna Kelly, Hope + Story
“What I love so much about working with Kat is that she is 100% committed to making your social enterprise a success and she will go above the call of duty to support you in your quest to create a greater social impact. Kat’s follow through is impeccable, her excitement about her work is obvious, and her passion towards helping others to make a larger difference through their work, is palpable". Julia Lynch, Founder of Global Girl Project
"Before I started working with Kat I didn't know how to craft my sales pages so that it was a no-brainer for people to buy from me. After just three weeks I know exactly what I need to include and am re-writing my sales pages to make them more compelling. I also feel far more confident about the value of what I am offering. I loved working with Kat because she was easy to talk to and understood the specific challenges I face with running an ethical business." Jen Gale, The Sustainabl(ish) Life
“Working with Kat has taken my career and campaign in a direction far and above what I thought might be possible. I started off playing small and wanting to share stories and information on the quiet. She encouraged me to be visible when I didn’t know how to be. It has made the world of difference not just to me but to the women I have sought to help and support. My work has been recognised and I couldn’t have done that without Kat’s drive and encouragement to think big. I highly recommend working with her if you want to make a difference but don't know where to start.” Marion Ellis, Chartered Surveyor, Mentor & Inspirational Speaker
“The best thing is the accountability Kat provides; goals are set or challenges laid down after each session and I couldn’t wait to get started and make progress on them. I ended each call feeling energised and with a clear plan of action! Great for someone like me who tries to do everything at once!
I used to stumble over my words or be too fluffy when asked about my business. I couldn’t articulate it very well and frankly was a little embarrassed about talking about the impact I want to make in the world. Through exploring this with Kat I’m much more confident, focused and sure of myself now. My dream doesn’t feel silly or unachievable and I’m super proud of myself for stepping up and trying to create a different life for myself and my family.” Rachael Cumberland-Dodd, Feed Marketing
"I joined the Bootcamp because I was working really hard but not reaping any benefits. I was hoping that [it] would help me work out what was holding me back and preventing my business from blossoming. Through [it] I learnt that I don't like selling what I do, it makes me feel very uncomfortable. But I've also learnt that earning money is okay, and that I need to, so I can help more people. In our 1:1 call, Kat got to the bottom of my problem really fast and helped me see a solution in the first 10 minutes. Now I can see that I need to target different types of people, in different ways. I’ve discovered my niche and how to communicate to my customers differently. It is fun and stress free working with Kat. I didn't feel pressured at all. My attitude has changed whilst working with Kat and I feel more positive that I can make more money out of less-stuff and keep running it". Lisa Cole, Owner of Less-Stuff
"In all honesty it's been a massive confidence boost! I’ve now got the confidence to keep pushing forwards, developing and growing the business. Before [speaking with Kat] I was struggling with how to communicate my message to my audience. I know what I stand for as a business and what is important to me, but I was struggling to work out how to share that effectively in a way that connected with customers. Kat has helped me massively to see 'the wood for the trees' and pull together my brand beliefs into something I can share with my audience. She’s also given me the confidence to pursue some of the ideas I've had for developing the business and also suggested things I would never have considered doing." Sophie Roberts, Founder of West Plum Studio
"Kat has been incredibly supportive. She provided me with valuable information to help me in the development of my organisation, as well as brilliant advice for my crowdfunding campaign. Kat has provided me with a clearer [perspective] on certain things and shown great knowledge in the area of social enterprises, which a novice like me desperately needs. It also helps that she’s encouraging, kind and easy to approach". Shaniqua Benjamin, Founder at Young People Insight
Still got questions?
Frequently Asked Questions
There's loads of free support and advice out there for social entrepreneurs why should I pay for this course?
You’re right there is some fantastic free support out there and if you haven't accessed that yet by all means sign-up, it probably will help. But I offer something uniquely different.
Many of these free programmes offer one or two hours on measuring impact, and very few of them offer support on marketing and communications. This is what I specialise in. I provide a wholistic and authentic approach to income generation and custom attraction for social entrepreneurs, aligned to your 'why' and vision for the world, so you learn how to communicate the impact that matters to you and attract the income you need.
My one-to-one approach also enables us to dive deep into what works for YOU as the owner, leader and founder of your organisation, not just a one-size fits all approach to running a social enterprise - which frankly doesn’t work.
I've also been there. I've set-up and run not-for-profits, social enterprises and businesses - I’ve done it all. I've been through the struggles, I've done the long hours, and I've felt the frustration. Working with me isn't about quick wins, these things take time but you will notice a difference as soon as I start working with you. Many of my clients have seen results within a month of us working together that has repaid the investment.
What if I can't afford it?
My response is can you afford not to get the help you need to turn things around? How long can you go on without reaching your income goals before you'll have to give up? If you really think about it, how much time and money are you wasting now, spinning your wheels to do everything for very little or no financial return?
This is just a small investment to fast-track you to where you want to be. I won't encourage anyone to go in to debt but sometimes it's necessary to invest to see the results. I did this when I started Share Impact, I invested in a high level coach for 12 months - it was a huge financial commitment, but it was the best money I've ever spent. Have you got any savings, reserves, credit cards, things you could sell on ebay, family or friends who could lend you the money? Sometimes we just need to make a small sacrifice with the other things we spend money on, for a short amount of time, so we can invest in the things that get us results!
I know how difficult it is to invest in yourself when finances are low. If you’re really unable to pay for the course in one lump-sum email me and we’ll discuss a payment option. (This is usually 3 monthly payments of £175).
I'm not in the UK is this course still relevant?
Absolutely. In fact many of my clients live and work outside the UK, in Europe, the USA, Australia and New Zealand. I try to arrange the group coaching calls at times that suit different timezones so you can always get on at least some of the coaching calls (which are all recorded and available on replay anyway).
How is payment made?
Payment is made via this website using either Credit Card, Paypal or Stripe. If you want to set up a payment plan you’ll need to contact me directly.
What results can I expect?
This really is down to you and how you choose to implement what you learn through the course. I'll support you all the way, but at the end of the day its your business and you have to do the work.
Previous clients have seen results immediately after our first coaching call. Others have seen a return on their investment within as little as a month of us working together through securing new customers, additional income or implemented improved sales funnels. You can read the types of results my past clients have had above.
The types of results you might see depending on what you choose to focus on:
improved clarity about your business and income strategy
a streamlined (possibly automated) sales funnel that drives new leads to you everyday
a clear communications plan you can confidently implement
new methods for collecting and measuring your organisation's impact
improved confidence communicating your ‘why’ and vision
increased presence and influence in your field so you’re seen as an expert
practical action steps to achieve your goals
clearer messaging and brand identity
new income streams and financial sustainability!
Things are pretty busy in my life & business at the moment, should I wait for a better time?
If you're ready to make the shift to successful Social Entrepreneur, there's no time like the present. There will always be distractions and other things to do. And, if you wait for the 'perfect time' it will likely never happen. How long can you really go on without financial security and opportunities to grow your business? We can discuss how to manage your time so it doesn't just become another burden on you, but helpful to you in achieving your vision.
I have a charity or voluntary organisation, can you still help me?
Yes! If you're stuck on how to measure and communicate your social impact to attract grant funding this course will help you too. Before I became a social entrepreneur I worked for 7 years applying for grants, managing projects and evaluating impact for funders.
Still got questions?
Send me an email (email@example.com) with your questions and reply within 48 hours.