#30 The power of small with Masami Sato
I increasingly see many businesses wanting to do more or give back in ways aligned to their brand, even when they’re not social enterprises or specifically businesses doing good. Likewise many social entrepreneurs feel they have to wait until they have enough revenue and profit before they can 'give back' and make an impact. What I love about B1G1 is its solution for this.
In this episode I speak to Masami Sato, Founder of Buy One Give One, about the 'power of small' - how small things we do regularly can create a huge difference compared to big things we do just once. We talk about how you can do this in your business too.
We discuss:
How Masami got started building a giving platform helping business make small but cumulatively powerful giving to impact initiatives they care about
How B1G1s movement fund enables all the giving to direct to the causes that matter
How the global pandemic (covid-19) has affected their business in 2020
What B1G1 is and how it could work for your business
What Masami means by the “power of small”
Masami’s top tips for movement building
Masami was born in Japan but her desire to expand her horizons took her on a global journey. She became deeply concerned about the inequalities and other challenges that existed in the world. Since then, she has endeavoured to create real WIN-WIN connections across all cultures, people and organisations to realise a different world.
She has been a serial entrepreneur since 2001, starting and running several commercial enterprises all aiming to transform the way businesses are operated today. And by taking a completely new look at the power of giving, she founded B1G1 (Buy1GIVE1) in 2007.
Masami’s approach to life is very different. She brings a new, almost upside-down strategy to everything she does. And she also radiates it through her writing and speaking. She has authored four books including, ‘JOY - The gift of acceptance, trust and love’, ‘GIVING BUSINESS – Creating the maximum impact in the meaning-driven world’ and ‘Better Business, Better Life, Better World’.
Masami’s career has followed her diverse talent and skills having been a teacher, translator, natural food chef (and a farmer!), author and award-winning entrepreneur as well as a mother of two teenage children. She is also a two-time TEDx speaker.
Connect with Masami and find out more about B1G1
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