Kat Luckock - The Social Entrepreneur Coach

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#82 How to get started using FB Ads (even if you're not sure yet) with Liz Boer

Kat Luckock
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With a background in corporate agencies, Liz Boer has worked with big-name brands like Ford Motor Company, Stitch Fix, and Bad Politics—brands moving millions of dollars every single day to drive their business through marketing. When she started working in sales, she realized there was a significant gap in the market. Female-owned businesses were struggling to position their brands, automate their businesses, and grow at scale.

Above all else, Liz believes in personal and financial freedom. For Liz, automating is the magic bullet to growing and scaling your business so you can create the life you want to live.

Organic marketing, however effective, is a slow churn. You can’t guarantee your audience will see your content, whether you have 15 or 15,000 followers. On the other hand, paid ads allow you to nearly guarantee your audience’s eyes will land on the post.

If you’re looking to automate your marketing and create more traffic, this is the podcast episode for you.

Full disclosure: Liz is my new Facebook Ads Manager. I’m so happy to have her on my team and I can’t wait for you to hear what she has to say about Facebook advertising and putting a piece of your marketing on autopilot.

In this episode, we discuss:

  • Making informed decisions with Instagram and Facebook data

  • Why organic isn’t the only way to drive traction

  • Where social entrepreneurs should start with FB Ads

  • Why measuring and understanding insights is crucial

  • The 3 components to focus on in your Ads

“It's automating our businesses, it's not having to work 80 hour work weeks to create this life and system that we are all really looking for. And Facebook ads becomes a way to automate our businesses”

- Liz Boer

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