What I'm focusing on to grow my revenue in 2025
There's 5 things I'm really focusing on to grow my revenue in 2025. Some things may surprise you.
Deeper connection with clients through more time directly with them, and longer term containers and more opportunities to meet in-person.
I know it's not what most people teach but I'm craving more time with you incredible people. I know a deeper connection with all my clients will help them achieve greater results AND I know my business will be better for it too. Plus, I just miss the thrill and reward of being in-person with people, which is why I'm planning at least two retreats and more in-person events as part of my programmes this year (join the waitlist here).
2. A focus on selling existing offers and not creating new services.
This year is all about simple business for me. I need more rest and space for me, and with a two kids a busy family life I know expanding time just for me is a priority, so the time I am working in my business I want to focus on supporting clients and selling existing products, not getting caught up (aka distracted) creating new things (as fun as that can be - it's not creating sales). I have an incredible offer-suite built over the past 7 years, I will always keep the content up to date and relevant but the core parts are as relevant today as they were when I created them.
How much time could you save if you were focused on just selling your existing offers rather than creating new things you don't know that will sell?
3. A simple offer suite at prices I love.
I looked at my whole offer suite in December, reviewed all my pricing and added it all to my Everything page. It is so energizing to reconnect with everything you have on offer for your audience and know exactly what pricing will work for them and your business. My offers are perfectly riced for me to reach £100k this year less than 90 sales 🤯🎉.
My biggest lesson on pricing with clients is...if you don't feel 99% confident with the price point you will never sell it. Which is why I've just reduced my 1:1 coaching and mentoring offer from £4000 to £2,750.
I know it's worth well over £4000 (logically) but in this season of life and business I just couldn't get behind it. And I didn't want to wait until I'd worked through the resistance. I want to get started working with my next four 1:1 clients immediately so I just dropped the price and now I'm excited to sell it!
If you want to grab 12 months of business coaching and mentoring with me at this crazy price then click here.
4. Daily strategic actions, and less time at my desk.
I love my business (and can get lost in working in it). But I want to spend more time going for walks, resting, cultivating my cottage garden, and having adventures with my kids and husband this year plus more time actually coaching clients and doing this 'on the go' or in interesting places and not always stuck at my desk (...Hello, glamping retreat space, round the corner from where I live, where we can chat under the stars by a campfire).
But this takes intention and ways to still make your business thrive without actually being there 24/7. So I'm getting really clear on exactly what needs to happen and what I need to let go of in order to achieve my biz goals and live more life!
5. More automated sales on the backend rather than live launching and having to be *on* all the time in my business.
Business building can be exhausting so I'm intentionally thinking of ways I don't always have to be doing in my business to make sales. So I'm reviewing all my sales processes and filling in any gaps, as well as simplifying the ways people find me and jump in my offers. Remembering the mantra I've learnt from a number of biz coaches): "everything sells everything". This is one of the key things I've been doing with my clients for years to get them sales and it's about time I apply more deeply to my own business. Most excitingly this will give me new things to teach you about here and in my programmes.
How do these things resonate for you and this season in your business?