Blogs can play a big part of this for many types of social enterprises because they’re a perfect way to showcase your expertise to new and existing audiences, generate organic (free) traffic to your website and in turn attract new potential customers.
Data and evidence is important but stories bring this data to life and speak to people’s hearts! And there’s no better story than the one from your customers, clients or beneficiaries. Capturing their stories, experience and testimonials is essential to completing your unique impact story and creating compelling copy that attracts customers.
Social Enterprises and purpose driven businesses have a HUGE added advantage when it comes to building relationships (with their employees, partners, investors, supporters and customers) because they have passion for a cause – a deep rooted problem they are trying to solve or at least alleviate through entrepreneurship. This is the first part of your unique impact story you should be sharing in your messaging to customers.
It's never to early to start measuring and communicating your social impact in your social enterprise. In fact I encourage you to do it from day one. In doing so you will know whether you're delivering what you aimed to do, you can start communicating what impact you're having , and you'll be in a stronger position in 6-12 months time when you come to look back on what's been delivered, what you’ve achieved and it will be much easier to collate in to a report.