Rather than following the crowd and doing what you think you “should” do, what’s your wildly unique way. Are you ready to discover it?
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If you're feeling shame around wanting to increase your sales and revenue in 2023, please don't. There are lots of very valid and important reasons why you, the social impact business owner / social entrepreneur want to generate more money.
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Guest article by my business friend and associate Ashlee Sang, sharing her expertise on defining and leveraging your brand values.
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Your social impact story matters because it is the thing that people either instantly connect to (at a deep visceral, emotional level) or don’t (and so you know they’re not the people you’re trying to engage).
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You want to grow your business but it feels like a very uncertain time for you, your business, your industry, the world….[insert whatever you’re worrying about right now]. How do you deal with that uncertain and still achieve the ambitious goals you set out for your social enterprise? Here I share my uncertainty around building my business after finding out I was pregnant this year…lots of lessons regardless of whether your pregnant or not.
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Why do so many social enterprises struggle to generate the income they need? It’s a question I’ve been answering ever since I started as a social entrepreneur back in 2013, and one of the main reasons why I set up my business Share Impact, to help social enterprises create sustainable trading incomes. In this blog I share the 4 most common reasons I’ve seen from working with hundreds of social enterprises.
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How brainstormed all my messaging for 2020 in an hour. This exercise helped me generate 64 blog topics/titles which I can also use to plan & schedule my social media for Q1.
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Blogs can play a big part of this for many types of social enterprises because they’re a perfect way to showcase your expertise to new and existing audiences, generate organic (free) traffic to your website and in turn attract new potential customers.
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How you market matters. Learn how to implement seven manipulation-free ethical marketing practices that enable healthy consumerism as well as increase revenue.
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It's never to early to start measuring and communicating your social impact in your social enterprise. In fact I encourage you to do it from day one. In doing so you will know whether you're delivering what you aimed to do, you can start communicating what impact you're having , and you'll be in a stronger position in 6-12 months time when you come to look back on what's been delivered, what you’ve achieved and it will be much easier to collate in to a report.
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Guest blog from Sian Conway, at the Ethical Hour - the award-winning, ethical marketing specialist with 3 incredible ideas to communicate your social impact with your audience through your audience.
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In the second our guest blogs, Heidi Fisher, explains the 5 simple stages of impact measurement and management.
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Websites, social media posts, blogs, articles, emails there's so many different ways to communicate your message, but how do you write copy that actually makes people buy from you? In this blog I share 5 ways to write copy that converts
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Want FOUR free marketing tools for your Social Enterprise? Not having enough cash for marketing is one of the most common reasons Social Entrepreneurs give for not being able to grow and sustain their business. I get it, I was there myself just 5 years ago, focused on all the doing rather than generating sales and income. And then… I found these free SOLUTIONS (which had actually been there all along, well at least for the last 10 years) but I had been completely ignoring their potential.
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In this blog I talk about the amazing social entrepreneurs and ethical business owners I’ve connected with over the first 5 months of running my business. I identify common themes and ideas for the others I’d still like to meet….
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It seems there has been an upsurge in ethical fashion brands and organisations developing environmentally conscious fabrics and homewares. Or maybe being more focused on the social enterprise and impact business sector I've just come across more of them in the past 6 months. Either way I wanted to share the amazing organisations I've connected with and in a small way help raise their profile.
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