Hard truths I recently shared with social entrepreneurs in Manchester which help us all become better social entrepreneurs.
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The next part of your impact story is all about explaining what you do to solve the problem you’ve identified. Day 3 of this 5 day mini-series.
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Social Enterprises and purpose driven businesses have a HUGE added advantage when it comes to building relationships (with their employees, partners, investors, supporters and customers) because they have passion for a cause – a deep rooted problem they are trying to solve or at least alleviate through entrepreneurship. This is the first part of your unique impact story you should be sharing in your messaging to customers.
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Your impact story is your USP – it’s both the difference you make in the world and what makes you different. Here we explore why it matters and helps you attract customers and income.
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It's never to early to start measuring and communicating your social impact in your social enterprise. In fact I encourage you to do it from day one. In doing so you will know whether you're delivering what you aimed to do, you can start communicating what impact you're having , and you'll be in a stronger position in 6-12 months time when you come to look back on what's been delivered, what you’ve achieved and it will be much easier to collate in to a report.
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Guest blog from Sian Conway, at the Ethical Hour - the award-winning, ethical marketing specialist with 3 incredible ideas to communicate your social impact with your audience through your audience.
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Stuck on what to measure in your social enterprise and how to get started? Here I share 7 sets of questions on how to decide on what’s important to measure.
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Learning from other people’s mistakes can avoid you making them and save you time (and money)! So in this blog I share 5 common mistakes I see social entrepreneurs (new and emerging) making all the time. I share these with you so you can make some changes to how you run your enterprise and speed up your growth and development.
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It’s one of the things I’m most proud of – setting up a social enterprise and making it sustainable within a two-year period. But this isn’t a blog about how wonderful I am or how easy it was to generate £150k/year income – it really wasn’t.
This is a blog about the lessons we learnt and three things you can do to generate sales as a social entrepreneur.
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Wondering how to attract customers with your social impact? Discover three steps and a free resource to help you achieve it.
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