Blogs can play a big part of this for many types of social enterprises because they’re a perfect way to showcase your expertise to new and existing audiences, generate organic (free) traffic to your website and in turn attract new potential customers.
Social Enterprises and purpose driven businesses have a HUGE added advantage when it comes to building relationships (with their employees, partners, investors, supporters and customers) because they have passion for a cause – a deep rooted problem they are trying to solve or at least alleviate through entrepreneurship. This is the first part of your unique impact story you should be sharing in your messaging to customers.
Want FOUR free marketing tools for your Social Enterprise? Not having enough cash for marketing is one of the most common reasons Social Entrepreneurs give for not being able to grow and sustain their business. I get it, I was there myself just 5 years ago, focused on all the doing rather than generating sales and income. And then… I found these free SOLUTIONS (which had actually been there all along, well at least for the last 10 years) but I had been completely ignoring their potential.