Posts in Making a profit
5 valid reasons why you want to make more sales + revenue in your social enterprise

If you're feeling shame around wanting to increase your sales and revenue in 2023, please don't. There are lots of very valid and important reasons why you, the social impact business owner / social entrepreneur want to generate more money.

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This isn't what sales should be....

Sales doesn't have to be pushy, persuasive, manipulative, aggressive, dishonest, cloak & dagger, excessive, or overwhelming. It gets to be what you want it to be....with integrity, transparency, honesty, respect and equality.

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Let's stop doing sales this way....

There’s so many ways we hear about how sales should be done but they often don’t align with us as purpose-driven entrepreneurs passionate about social impact, so why not try another way….

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The benefits of starting with a trading income as a social enterprise

All too many social enterprises start their business by applying and eventually securing grant funding. Some also try crowdfunding or asking for donations and sponsorship. I’m not opposed to any of these methods of generating income per se, however I do think there’s an issue if this is the only way new social enterprises think about how to generate income and don’t have an income strategy or business plan to generate the income they need on a sustainable business.

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4 reasons social enterprises struggle to generate the income they need

Why do so many social enterprises struggle to generate the income they need? It’s a question I’ve been answering ever since I started as a social entrepreneur back in 2013, and one of the main reasons why I set up my business Share Impact, to help social enterprises create sustainable trading incomes. In this blog I share the 4 most common reasons I’ve seen from working with hundreds of social enterprises.

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Selling to corporates vs asking for sponsorship

It was one of the most significant shifts I had when I started out as a social entrepreneur - “start SELLING to generate income and STOP ASKING for money” . In this blog I explain why you need to start selling and stop asking for sponsorship as a social entrepreneur.

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How to get started selling to corporates

If, like me 7 years ago, you don’t have experience of working in corporates; don’t have any links to anyone in corporate and have never sold anything to corporates before how do you get started? This is what I cover in my free webinar: How to get started selling to corporates? And in this blog I’m giving you a little taster of what we cover.

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How to sell to corporates as a social entrepreneur

Sustainable social enterprises often have multiple income streams and selling to corporates is a great way to increase your trading income your social enterprise. It’s how I got started as a social entrepreneur, selling our education programme to corporates in the energy, utility and construction sector. I now teach social entrepreneurs, like you, to do the same because with more income you can create more social impact.

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Create a trading income in your social enterprise, it is possible!

When I started as a Social Entrepreneur back in 2013, I knew we had an incredible vision for what we wanted to deliver but I honestly didn't know how we we're going to generate a trading income. Now I teach social enterprises how to create their own unique income and sales strategy, that aligns to their values and uses the power of the impact they create to attract and connect with customers.

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What could I sell to corporates as a social entrepreneur?

If you’d like to sell to corporates but you’re wondering “What would they want to buy from me? What do I have that’s sellable?” I’m sharing some ideas and helpful questions in this blog to get you started.

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7 ways to start generating income straight away as a social entrepreneur (without grant funding)

Most people just setting up and starting their social enterprise assume grant funding is the best way to get started. I don’t think this is the case in most situations. It’s my belief that if you’re planning on being a viable, sustainable business (albeit it with a social purpose) then you should start as you mean to go on and start trading from day one.

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Do you have the right business model for your social enterprise?

...without a business model that works for you and your social enterprise you may find you're often struggling to make enough each month to pay the bills; you often feeling like your chasing your tail; you're not sure if you can carry on; and you never have quite enough to deliver the impact you really want to make.

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