Create a trading income in your social enterprise, it is possible!
When I started as a Social Entrepreneur back in 2013, I knew we had an incredible vision for what we wanted to deliver but I honestly didn't know how we we're going to generate a trading income.
I knew what we wanted to do - sell our programme to big corporate clients - but I had not idea how we would do that, I had NEVER done sales or marketing in my life.
I had spent the first 7 years of my career working in the not-for-profit and public sectors, applying for grant funding to deliver the projects I led. Grant funding was my comfort zone, it felt easy, it's what I thought we could do for while.
But deep down I knew as a social enterprise it was important for us to generate a trading income and NOT rely on grant funding.
And I wanted to believe it was possible.
But at that time nobody could really tell us how to do it. There were no programmes or courses teaching how to generate a trading income, how to sell, how to generate a profit.
We had to figure it out along the way.
And we did.
Whilst others continued to struggle, continued to rely on grant funding, continued to believe it wasn't possible, we secured sales.
After a LOT of trial and error we started to develop our way...our approach to reaching our target audience...our unique sales strategy.
It wasn't perfect but over an 18 month period we generated our first £100k, admittedly through a combination of grants and trading income, but the sales came and grew to become our main source of income. Seven years on this social enterprise is still going strong, with a team of five plus associates; involving nearly 4000 teenagers a year; and engaging hundreds of corporate employees (who's businesses pay to be involved).
We developed a sales strategy and our confidence in selling.
I want you to know....
It is possible to generate a lot of income from selling.
You can generate a trading income as a social enterprise.
You can generate a profit as a social enterprise.
...and grant funding is not easier or better - it's limited, often restricted and usually for a specific period of time.
I set up Share Impact because I was fed up hearing the opposite to these statements.
Frustrated that social entrepreneurs the world over were limiting their potential for creating real change and impact and wanting to help more social enterprises to create a sales strategy that works for them, through trading income (that's unrestricted and unlimited), and generate a profit for financial sustainability.
Because we need social enterprise to be the normal way we do business and for it to be the vehicle to transform society and the way we live on this planet NOW!
If you have an incredible vision to create social or environmental change but you’re not sure how to monetise it and build a sustainable business I want to invite you to jump on a call with me next week, so I can tell you about how my 12 week private coaching could help you achieve your goals.
I believe in complete openness and transparency, so yes this is an opportunity for me to tell you about my private coaching opportunity but I will also give you some tailored advice on the call to specific action to move forward with generating income, measuring your impact or reaching your target audience.
It's a sales call but not as you no it. And if it's not the right fit there's no pressure you simply get to go away with my tailored action points for you to go away and implement.
My private coaching is perfect for you if…
🔥You lack confidence in pricing your services so they reflect your true value and enable you to generate a profit
🔥 You feel like you’re no good at sales and feel uncomfortable selling and want to get more comfortable with this
🔥 You’ve made some money in your business but you’re struggling to generate consistent and sustainable income and know you need this to scale your impact
🔥 You stop yourself from pitching or putting your offers out there because you don’t want to annoy people or appear pushy and want to feel aligned with you values when selling
🔥 You’re full of ideas but jump from one thing to the next, without a clear plan and get stuck down rabbit holes of indecision
🔥 Deep down you know you make a difference and that you could have a bigger impact but you’re not sure what you should focus on next
🔥 You know what you’re impact is but you’re not sure how to measure and communicate it in a way that gets people’s attention and attracts customers
I look forward to speaking to you next week. Book your free call here.