Jen Gale is incredible at helping you find practical inspiration for small easy steps to get started living a more sustainable lifestyle, and to consume more consciously.

Her social enterprise Sustainable(ish) is all about how we can all live a more sustainable(ish) life without having to shun the shops, and live off grid in a yurt in the woods (not that there is anything wrong with living off grid in a yurt in the woods if that is what floats your boat).

I love Jen's simple approach to how it's not all or nothing, every action we take makes a difference and often creates a ripple effect on others too. A blogger and podcaster turned sustainable living campaigner, author and speaker Jen shares both the challenges and reality of measuring her social enterprises' impact that's practical and meaningful. 

What we covered:

• How Jen’s journey started from deciding to buy nothing new for a year [0:30]

• Making the connection to what we were buying and throwing away [2:20]

• The ripple effects of small actions we take [4:00]

• The two most powerful things you can do to create a sustainable impact (and it’s not going Vegan) [8:45]

• You don’t have to do all or nothing [14:00]

• The Sustainable(ish) Living Guide and the 12 areas of your life to focus on [15:00]

• How to demonstrate people have taken action as a result of them participating in your course

• A key lesson to measuring and demonstrating your impact when your big focus is to tackle the climate crisis, reduce waste or the carbon footprints [26:00]

• The things Jen’s learnt being a social entrepreneur she’d love you to know [33:00]

Links discussed in this episode:

• Jen’s Book - The Sustainable(ish) Living Guide

• Make my money matter campaign about shifting your pension

• Sign the petition - Make Money Matter

• Big Clean Switch

If you enjoyed this episode you might also like to listen to these:

• Measuring Zero Waste and Customer Behaviour with Tash Gorst