Do you ever talk about "someday"?
SOMEDAY - the legendary place where all your dreams, goals and aspirations magically come to fruition.
Maybe in your someday your debt is paid off. Maybe you live in that restored farmhouse with the open-plan kitchen-diner where you can entertain your friends. Maybe you're able to travel to far-flung places and stay in the 5* star eco-lodge you've always dreamed of. Maybe you can buy organic groceries or clothes from ethical retailers who ensure fair wages and environmental protection. Maybe you're turning over £100+k/year in your social enterprise and delivering incredible social impact.
I'm sure your someday is beautiful. But here's the thing:
DREAMING OF SOMEDAY IS USELESS.
It's time to put a deadline on your dreams. Someday is fully available to you but you need to get serious about when you're going to make it happen.
Too many social entrepreneurs forget to put a deadline on making their business profitable. This is important because if you're not attracting customers, generating an income and creating a profit then you're not a functioning business and you're reinforcing a mythology that it's not possible. Yes you might need to operate on a shoe-string for the first few months until you've grown a customer base and you might need to borrow money to get started, but when are you going to start generating a profit and how are you going to make this happen?
If you haven't asked yourself these questions before - now is the time!
Start to put a deadline on your dreams and get serious about making them happen.
To help you get started, I wanted to share a free resource with you - my 10 secrets to Financial Sustainability in your Social Enterprise.
These 10 secrets come from my 10+ years experience of securing financial sustainability for social enterprises, charities and not-for-profits.
They're exactly what I use every month to maintain financial sustainability in my own social enterprise and use with clients to help them secure financial sustainability in their organisations too.
In this guide you'll:
Discover what's holding you back from reaching your monthly income goals
Find out what shifts you need to make to see results
Understand the key tools to reach financial sustainability
How to plan for success!
Take a look and let me know what you find useful. Are there things you're still struggling with, then let me know so I can help you.