#75 3 income models from working with corporates to create social impact

When I talk about ‘corporates’ I'm really just using that as a catch-all for any organisation or business to business work that you deliver. It doesn't necessarily have to be a corporate. It could be to charities, to other social enterprises, to the public sector, or to any small, medium and large business that may benefit from your services and or want to contribute to the social impact that you want to contribute to creating. 

It all works in a very similar way. Because actually, you're pitching to that business’ organizational needs, rather than you would if you're selling to an individual client, to their individual personal needs. 

There are three ways you can do this. You can try all three in your business or just pick one. Basically, those are models for how to actually think and frame your work with corporates which are part of your business model. It's part of what you do, how you do it, the approach that you take will probably depend on what you're already doing, the kind of social impact you want to deliver or create. And also your specific approach and your expertise, knowledge and skills. 

I think the vast majority of service-based social enterprises and product-based social enterprises could be generating significant amounts of income from selling to other organizations, businesses and corporates. It's a real missed opportunity that I'm super passionate about helping you with. 

In this episode, I'm sharing three core approaches that social enterprises can take when working with corporates to help them generate the income they need and, most importantly, deliver on the core social impact or environmental impact that they want to create as a business. 

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