#36 My Aligned Sales Approach
As social entrepreneurs pursuing a social and/or environmental mission our values matter. Which is often why I find my clients struggle with the idea of selling or generating income from selling.
It's not that selling is bad but their perception of what selling is.
My Aligned Sales Approach is based on the principle that you can sell and generate income from sales in a way that feels aligned to you, your business values and brand.
Sales don't have to be aggressive, manipulative, flashy, persuasive, forced. They can be whatever you want them to be.
They can be about creating an incredible experience for your clients, aligned to your values.
That's what I share in this episode, the key parts to creating your own aligned sales strategy, so you can feel comfortable, confident and excited about attracting and engaging new customers and clients.
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