If you've been following me for a while you know how much importance I put on the need for social enterprises to communicate and share their stories of social impact. Case studies are great way to do this, which is why this week I've invited Jenna Sloan, journalist and case study expert to share her wisdom on how to craft the perfect case study.
Read MoreAs social entrepreneurs we know one of the best ways to increase our sales is to make sure more people know about who we are and what we do. PR is a great tool for this. Whether it's getting your story on the radio, in newspapers, online publications or being invited to be a guest on a podcast, I'm often asked: How do I get my story in the media? So I'm really pleased to have Elma Glasgow, a PR expert working with ethical and wellbeing brands, to join the podcast this week and sharing all her insights from her 25 year career.
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